Exposed: KFC’s secret recipe for rainforest destruction
Press release - 23 May, 2012
Sydney, May 24th 2012 – Greenpeace International today released evidence that KFC has been using product packaging sourced from rainforests, supplied by Asia Pulp and Paper (APP). Forensic testing in three markets – UK, China and Indonesia - repeatedly confirmed the presence of rainforest fibre in numerous packaging products, including the famous chicken bucket.
The report, ‘How KFC is Junking the Jungle’(1), exposes how some KFC packaging was produced using timber from the rainforests of Indonesia, home to endangered wildlife such as the Sumatran tiger. It shows how neither KFC nor its parent company Yum! Brands have safeguards in place to prevent products from deforestation entering their supply chains.
“KFC is the latest big brand to be caught trashing rainforests and pushing endangered animals, like the Sumatran tiger, towards extinction. KFC customers worldwide will be horrified to learn that packaging destined for the trash comes from trashed rainforests,” said Bustar Maitar, head of Greenpeace’s campaign to save the forests in Indonesia.
In Louisville, Kentucky today, activists deployed a giant banner depicting a Sumatran tiger on the front pillars of the KFC headquarters, which read: “KFC Stop Trashing My Home.” The building, nick-named “the White House” because of its resemblance to the US Presidential residence, looks out on a lake where more activists deployed an aerial banner with a similar message. The activities in Louisville mark the start of a worldwide Greenpeace campaign to persuade KFC and Yum! Brands to stop driving rainforest destruction through their sourcing practices. (2)
Greenpeace investigators combined forensic testing and supply chain research to show how some of KFC’s packaging comes from Indonesian rainforests. Some packaging products tested contained more than 50% rainforest fibre. (3) The company’s packaging includes paper products that come from APP, which continues to rely on rainforest clearance and was recently exposed for using illegal timber at its main pulp mill in Sumatra. (4)
“KFC must stop buying from APP, a notorious rainforest destroyer which has been repeatedly exposed for wrecking Indonesia’s rainforests to make products like throw-away packaging. APP treats Indonesia as little more than a vast disposable asset, destroying rainforests that are vital to forest communities,” said Maitar.
Indonesia’s President Susilo Bambang Yudhoyono has committed to a 41% reduction in greenhouse gas (GHG) emissions by 2020. The country is one of the world’s largest GHG emitters, largely due to deforestation. For Indonesia to succeed in reaching these emissions reduction targets, companies like APP must be stopped from destroying peatlands and cutting down rainforests. Just last week APP confirmed that it would continue to use timber from forest clearance for at least another two and a half years. (5)
Greenpeace is calling for KFC, and its parent company Yum! Brands to immediately drop APP and create strong policies to rid their supply chains of deforestation. The environment group has launched an online campaign with a KFC parody website asking people to help save the forests and endangered Sumatran tigers. Visit www.KFC-secretrecipe.com for details.
More than 60 companies around the world have now suspended purchases from APP including Kraft, Adidas, Hasbro, Mattel, Staples, Unilever, Nestle and many more. (6)
Bustar Maitar, Greenpeace forests campaigner, Indonesia: +62 813 4466 6135
James Lorenz, Greenpeace Communications Manager, Sydney 0400 376 021
Photos and video available
1) A full report outlining the role of APP and KFC in rainforest destruction is available here:
2) The ‘Secret Recipe for Destruction’ animation can be viewed here:
3) These products included the KFC streetwise lunch box and KFC popcorn box, purchased in the UK.
4) A Greenpeace investigation into APP’s use of illegal timber can be viewed here:
5) APP claimed it would conduct high conservation value assessments prior to further forest clearance, but for less than 50% of its supply chain. Greenpeace response here:
6) See page 14 of Junking the Jungle for more information. Available here: