When the Australian Minerals Council launched their million-dollar pro-coal advertising campaign yesterday, Australians for Coal, they weren’t expecting this. They were trying to build a movement of people committed to supporting good ol’ fashioned coal to power Australia’s energy needs for the next 100 years and beyond. But the Internet had better ideas.
The public response to #AustraliansForCoal is not only incredibly funny to follow, it also demonstrates that people are acutely aware of the big risks that a dependency on coal poses for our climate, air quality, and beautiful natural wonders like the Great Barrier Reef. People want viable alternatives like solar and wind power to be embraced by our political leaders.

Scroll down and see our round-up of responses to #AustraliansForCoal below. And if you have any gems you’d like to share with us, just post them in the comments section underneath.












Find more like this by searching the #AustraliansForCoal hashtag on Twitter.