We did it! Thanks to your efforts, McDonald's has committed to taking deforestation off the menu.
However, they'll only do this by the end of 2030. This is way too late - our native forests and wildlife can't wait any longer.
McDonald’s must commit to taking deforestation off the menu by the end of 2025.
Hectares of endangered koala habitat destroyed each year for beef production
130,000
Time it currently takes to deforest an area the size of a football field in Australia
2 minutes
Number of native animals killed, injured or displaced in Australia every year from deforestation
100 million
The images might be fake but the destruction is real
Forest destruction for beef production is fuelling the extinction crisis in Australia. McDonald’s customers would be shocked to learn their Big Mac could be pushing threatened species like the koala to the brink of extinction.
McDonald’s has committed to eliminating deforestation from its supply chain - but only by 2030. This is far too late!
McDonald's MUST commit to taking deforestation off the menu by the end of 2025.
Deforestation crisis served up by the beef industry
In the heart of Australia, forests are vanishing at an alarming rate – an area equivalent to a football field is destroyed every two minutes and a native animal is killed every second. That's the grim reality of Australia's deforestation crisis, fueled mainly by the beef industry, with precious forest and bushland destroyed at an alarming rate.
McDonald's supersized role and impact in the beef industry
McDonald’s is a major buyer of Australian beef and its significant purchasing power makes it influential in shaping industry practices. However, there are concerns about McDonald’s deforestation-free claims and its ability to trace beef supply chains back to the property-level.
Unwrapping McDonald's environmental policies
Despite its global pledges, McDonald’s is falling short on the deforestation front and lacks clear and transparent policies. McDonald’s has scored low on deforestation initiatives, with concerns raised about the lack of clarity, monitoring, and verification in its supply chain.
Our order: one bulldozer-free beef industry, hold the deforestation
The stakes are high, and the time for action is now. We demand McDonald’s rise to the occasion by 2025 by bringing in rigorous traceability measures and a firm commitment to eliminate deforestation from their supply chain. Together, let's hold the industry accountable and safeguard our precious forests for future generations.
