Big, bold and simple are the key elements to Greenpeace’s typography.
- Titles and headlines should be big and bold.
- Paragraphs should be left-aligned and rag-right (the default setting for most left-to-right written languages) and use Helvetica Neue Light or Regular.
- We have a licence to use Helvetica Neue for Greenpeace campaigns. If you are making campaign content and would like a copy of Helvetica Neue please get in touch.
- Inter is the open source alternative we can use in both print and digital applications and is a beautiful alternative to Helvetica Neue.
- Greenpeace’s written voice is clear and plain-spoken, and our typography reinforces that. When you’re styling text, make it simple and straightforward — don’t overthink it.
Download Inter
Using other typefaces
Personality fonts may be used to help convey a specific feeling or to complement pre-existing materials. They may also be used when spoofing an organisation to undermine its brand. Personality fonts should be used in conjunction with Helvetica as a body font, and should be used consistently throughout a particular project or campaign