Not satisfied with the public relations disaster that was #AustraliansForCoal, the Minerals Council yesterday launched a new campaign to plug their favourite little black rock. This time, they tried to convince us that #coalisamazing. It went just as badly.
The Minerals Council would have us believe that coal makes the world a better place. They reckon coal is as amazing as your best friend who always knows how to cheer you up, your cousin who helped you move houses that one time, or your mate who always buys the first round.
We weren’t so sure – until today, when a lovely little piece coal helped everyone in the office out. Coal was so great at…
Keeping us caffeinated
— Jamie Ling (@jamie_ling) September 7, 2015
Keeping us beautiful
Taking care of food scraps
— Jacki Boyce (@jackisea) September 7, 2015
Keeping us happy
Coal inspired us…
Coal knew just how to help
— Glen Hanchard (@rb_manch) September 7, 2015
Coal held us down
Coal made everyone else jealous
— Polly Kornie (@KornieP) September 7, 2015
Wasn’t too proud to do chores
Plus, coal is so smart!
— Kristian Barron (@kj_barron) September 7, 2015
It can do tough jobs
Has great music taste
— Liesha Hanekroot (@lieshahk) September 7, 2015
Which isn’t surprising, because…
Coal even helped me write this!
— Rashini ? (@rashini_s) September 7, 2015
It’s a shame that our mate coal contributes to air pollution and thousands of premature deaths. It’s also a real bummer that coal is the number one cause of climate change – which could increase the frequency and severity of natural disasters, cause ocean acidification and desertification, and inundate island nations.
Coal IS amazing at one thing – sequestering carbon. That’s exactly why we need to keep this little black rock firmly in the ground. Agree? Join a movement of passionate Aussies helping to stop our dependence on dirty fossil fuels and move towards a brighter, cleaner, renewable future instead.